Monitoring Bounce Rate and How to Measure It. You’ve probably heard SEO experts and content experts throw the around the concept of ‘Bounce Rate.’ And then create media that bumps this metric. But what is it really?

What Is ‘Bounce Rate’?

Monitoring Bounce Rate is the measurement of how many users enter a certain web page and exit the very same page without navigating further or clicking on other elements. To understand it better, SEO experts have divided it into three types:

  1. Page Level Bounce Rate: This is the measurement of a total number of bounces on a page in a given time period. And this number is then divided by the total number of times the page has been entered in that time period. In other words, it’s a division of the total number of page-view hits by the number of bounces.
  2. Site wide Bounce Rate: This rate divides the total number of bounces from all pages on the website by the total number of entrances across the whole website. Therefore it gauges the bounces from all of the pages a website is made of.
  3. Segmented Bounce Rate:The total number of bounces from a certain selection of pages is divided by the total number of entries made in that particular segment. It measures how users engage with a particular segment of the website.

How Is the Bounce Rate Monitored?

Why should you CARE?  Well, the process of monitoring the bounce rate is called a Bounce Rate Audit. It’s an understanding of what YOUR user engagement on the website is telling you and hence, is very important to monitor. It’s how we at Collate Systems, UK SEO agency, tell you how well your site is doing.

Start By Setting the Time Period

Start by picking a particular time period from the different parts of your website. Then ask if the bounce rate in a certain segment is higher. And then see if there a change in the rate.

Next, pick a time period in which YOU made a change, especially if the bounce rate began to change around then. This will help you monitor whether the change reflected positively or not.

Analyse Your Report By Channel

As well, checking out your bounce rates against other websites is a great way to see how you’re doing. Try filtering according to channels. It is one of the ways of understanding how and why your competition may be faring better than you. Call us if any of this doesn’t mean a lot to you.

It also gives you an idea about what can cause shifts in web page traffic, too.

Check Out Page Level Bounce Rates

Filter out the highest bounce rate according to the number that seems suitable. Once you have done this, repeat on the other channels. Now, you can see what changes on your web page brought about the difference in the bounce rate. To conclude, ask if drew in traffic? Did it make users leave?

It also gives you insight into what posts create engagement.

Are you having trouble understanding and monitoring your website’s bounce rate? Call Collate Systems, the UK and Midlands, Malvern, Worcestershire and London SEO experts today for a quick natter with us.


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