What is Conversion Rate Optimisation? 5 Things To Know. In the world of digital marketing and Search Engine Optimisation, Conversion Rate Optimisation (CRO) is a priority. Initially just used by Google Analytics, now, everyone knows what CRO is – and why it’s important.
What is Conversion Rate Optimisation?Because every business wants customers to return and bring in more customers with them, the cost of working on retaining old customers is actually less than that of drawing in entirely new ones. So what’s so great about the CRO trend? Here are some things you need to know about conversion rate optimisation:
1. CRO is Actually Really Simple
What is Conversion Rate Optimisation? Although it sounds intimidating and really technical, it’s actually not. In fact, one of the things you need to know about conversion rate optimisation is that simplicity is key.
Firstly. aim for less clutter on your landing page or other web pages, which means better navigation and flow. In turn, this creates a seamless user experience, and visitors are more like to come back. Simple websites will always do better – and it’s easier to optimise conversion rates!
2. Split Tests Make CRO Easy
There are various forms of testing when it comes to figuring out the best way to optimise conversion rates. And tons of complex testing exists, but because CRO is all about simplicity, split tests are a favourite.
Because simple tests are the quickest ways to see results and also you get an idea about how to take the next step towards conversation rate optimisation. Besides, the simpler the numbers, the quicker you’re able to strategise.
3. Think from Your Customer’s Point of View
If you think about the user experience, ask what your customer feels when they’re navigating your web pages. And look at the points where they are engaging with your website. So, go ahead, ask yourself if your website provides a good user experience; does it have a simple layout? Are the elements easily located? Does your website load quickly?
Conversion Rate Optimisation will depend on whether the user has a good experience and decides to come back to it. So researching and understanding the target audience is another one of the important things you need to know about CRO.
4. CRO -The Content Matters, Too
Great content consists of high-quality text, media, and other factors. And even simple things like an interesting headline or design, creative fonts and visuals, etc. can have a major effect on those conversion rates.
It appears the more visually appealing and empowering your content is, the greater the chances are that your customers will happily return for more updates. So, remember to keep your content simple, easy, and inviting!
5. Be on the Lookout for “Friction”
Also, Friction is another one of the things you need to know when organising your conversion rate optimisation. Such as slow web page loading time, confusing layout, low-quality elements, etc. All of these discourage users from returning.
It’s essential to be on the lookout for friction to eliminate factors that can hamper your conversion rates.
Want to know more? Get in touch with our team of SEO experts at Collate Systems in Malvern, Worcestershire, Birmingham and London – we’re the pros at conversion rate optimisation!
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