Use Explainer Videos on Social Media, and how: Content marketing isn’t just about churning out great text. It’s essential for website owners and online businesses to keep their customers and prospective consumers interested by keeping things exciting. It’s 2019 and things move on.

Use explainer videos on social media because visual media is preferred over text. This data is according to 77% of viewers. So what are the best ways to use Explainer Videos and how to increase traffic towards your brand?


1.    Use Explainer Videos – Screencasting Videos

You can use Explainer Videos on social media in many ways. But let’s just start with Screen casting videos which are becoming increasingly popular. The creators capture exactly what’s happening on their computer screens in real-time, edit the quality, and upload it.

And the best part about screencasts is that they work well for tutorials for gaming and coding videos. Also, they require just a simple browser plug-in or extension to work.

2.     3D Animations

There are some 3D videos out there and they are great to use on social media. In essence, they provide a multidimensional view of the subject and are created using simple CGI and/or animations.

It’s a brilliant format to use, especially for product reviews, property viewing and even mini virtual tours of famous museums and clubs!

3.     Stop Motion Explainer Videos

Use Explainer videos on social media which have Stop Motion, which use around 800 photos to make a one minute video. These stop motion videos are a super cool addition to your social media for generating attention.

For instance, they can consist of digital animations or can even be hand-drawn. And they make great nostalgic videos, especially if a brand is looking to recount their journey into the market and so on.

4.     Use Animation

Don’t forget that cartoons aren’t just for kids! Like the TED-Ed videos that the TedX Institute is famous for, cartoon videos are visually attractive. Don’t forget you can have a voice over and also be used to explain complex topics in a simple way. These are very popular and create a young feel for any brand.

They give a brand the opportunity to seem user-friendly. Brands can also copyright certain animations as their own.

5.     Whiteboard Videos

You’ll recognise these in an instant. For instance, they are mostly popular with educational video channels. And one of the best ways to use Explainer Videos on social media is with  whiteboard format. These are nostalgic, exciting, and definitely creative.

In fact you’ll find they’re easy and fun to create and are a great way to deal with tricky information. For instance, tough topics, financial details, serious climate-related topics, or any other public education topics.

To clarify, Explainer Videos are one of the most efficient digital marketing strategies that any brand can use. These will increase your conversion rates, SEO and up the traffic numbers. Besides, Explainer Videos are short, fun, and easily shareable – and social media is all about viral, spreadable information!

We hope you enjoyed this blog. We are Collate Systems, offering digital marketing in Malvern. If you’d like to find out more about our services, which are available throughout Worcestershire, Birmingham and London, get in touch with us today.

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