A great Explainer Video is a fab tool for bringing your target audience on the same page with regards to your business. And typically, it may be the very first thing that your visitors experience and so, you’d want to nail it. A great Explainer Video can help you create brand awareness and drive your sales, proving to be an invaluable marketing asset.

However, creating one can be a bit challenging, especially if it’s your first time doing so. Therefore, for all the beginners, we have what you’re looking for: a list of tips and tricks for creating a great Explainer Video that sells.

1.     The Video Script Matters

A well-written script is to a great Explainer Video can be the equivalent of a solid mission is for a business. The script is the foundation upon which everything else will be built. Therefore, make sure it is nothing but the best!

Brainstorming is essential; take a bird’s eye view at your company and analyse what matters the most. Use these points to draft your script.

However, we can take care of the script should you wish, so no need to let this one keep you up at night!

2.     Keep The Great Explainer Video Short and Simple

An effective Explainer Video is no more than 15 seconds to 2 minutes. It’s not a race to see how long you can hold the viewer’s attention. In fact you won’t keep it longer than 2 minutes.

Consider your great Explainer Video as an overview of your business/concept or new proposition that excites people enough to take the next step. A general thumb of rule is 150 words per minute. Try to be as concise as possible; the longer your video is, the less attention it will grab.

Here’s a breakdown of how your video script should be divided into sections:

  • The problem: Address the challenge your target audience is facing in 20 seconds
  • The solution: Introduce your product or service as the right solution in no more than 5 seconds
  • How it works: Explain how it works and how your audience can get started with it. This may take up to 25 seconds
  • A call to action: Invite them to take action by clearly describing what they need to do in about 10 seconds


3.     Focus on the Benefits

Whether you’re introducing a new product or service or introducing a new business, make sure you stick to talking about the benefits it has in store for your audience. Because people don’t want to hear about its technical features. Use the great Explainer Video to let them know how using your product or service will improve their lives.

4.     Video Visuals Come Second

Visuals can make your great Explainer Video even more interesting at times. However, you don’t need to use complicated animations and too many details. We’ve seen marketing videos with simple visuals doing way better than others. The visuals must help illustrate your story and complement the voice over.

5.     Choose Good Music

Choose a piece of music that sets the tone and pace of your Explainer Video. Because music has the power to evoke emotions and have a lasting impact, use this to your benefit!


I could go on and on about Explainer Videos. We have so many more tips and hints for you. Call us to find out how we can make your great video hit the target!

At Collate Systems, Digital Marketing and SEO experts for Worcestershire, Birmingham and London, we find our clients coming to us for help on this topic frequently. When it comes down to it, you may need some help to create the perfect Explainer Video and that’s where we come in.

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