Video Marketing -Top 5 Benefits. Let’s face it, the modern business world isn’t only fast-paced but it’s also over-crowded. And if you fail to find unique ways to make your product or service stand out, the industry will turn its back on you. That said, video marketing is not a new tactic but it’s certainly garnered a lot of attention in the past few years. Proving itself as one of the most effective and powerful marketing strategies. Smart businesses have realised this – and 96% of organisations leverage the benefits of video in their marketing campaigns, 73% of which report enjoying a higher ROI.

So, what specific benefits of video marketing are we talking about here?

Just dive in and find out!

1.     Video Marketing Improves Conversion Rates and Boosts Sales

Video marketing is one of the best investments you can make for your business today. And according to HubSpot, a landing page that has a video on it can boost conversions by 80%!

A compelling video can certainly influence buying behaviour and convince viewers to become leads and leads to become customers. And as long as you’re able to deliver a powerful, targeted emotional message through your video, the marketing floor is yours to win! So, depending on the angle you decide to take, you can use your videos as tutorials or testimonials.

2.     They Expand Your Reach

We don’t know of any business that doesn’t care about SEO or who don’t want to reach a large audience. In fact launching a new product or service, you want more people to find out about it, right? Well, video marketing can do that for you easily!

You may be surprised to hear that 70% of the top 100 Google search results are video results, Explainer Videos, video marketing etc.

As social media presents an awesome opportunity to reach a large audience base with your interesting videos. And, not only do millions of people watch marketing and Explainer Videos on platforms, like Facebook and YouTube everyday but 92% of those watching it on their mobiles end up sharing it with others as well.

Hence, the benefits of video marketing is by simply showing the world what your business is about, and what products and services you offer.

3.     Promotes Emotional Trust and Credibility

Compelling videos are a great tool to foster long-term relationships with your customers – and that’s exactly the goal of marketing, isn’t it?

In addition, video content helps in building a trustworthy connection with the audience that written or pictorial content can never do. And it helps you put a face to your business’s name, helping you build your credibility by using facial expressions, tone of voice, and music.

4.     Video Simplifies Your Message

Don’t forget that not only is video a time-saving option, but it also makes it easy to explain how a product or service works.

And the best thing about video marketing is that you don’t necessarily have to create fresh content every time. Because you can simply put a spin on your existing content by transforming it into a video.

5.     The Addition of Videos Improve Your Email Marketing Efforts

So, email marketing is back in the game to help you make a strong appearance in front of your audience. And with videos, you can make your emails more engaging.

Plus, did you know that simply adding the word ‘video’ in your subject line can boost your open rates by 19%? So video is a great mobile-friendly option that can take your email marketing efforts to the next level.

And with video marketing, get ready to crush business milestones, improve brand personality and improve SEO ranking!


However, don’t take our word for it! Try it for yourself! We’re ready to hear from you at Collate Systems, a professional Digital Marketing company based in Malvern, Worcestershire, Birmingham and London. As we have suggestions as to how we can improve your business in such a vast range of ways. Call us today.


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