What is Social Media Marketing?

Social Media is booming and businesses continue to hop on board the social media train. Why? Because it is so effective. In short, it is a place where businesses can connect with their audiences. And they can share information about their business.

What Social Media Channels Should You Be Using?

The channels that will serve you best will depend on your industry. So, Facebook for example, is a place with a wide range of users and is somewhere where you can communicate with your audience in a more relaxed way. On the other hand, LinkedIn is appropriate for B2B social media marketing. Which is somewhere that you can build meaningful connections with other businesses.

Other channels you can use are:

– Instagram

– Twitter

– Pinterest

– WhatsApp

It’s better to only have as many social media channels as you can handle. Because taking on too many for the sake of it will be counterproductive.

Creating Regular Content is Vital

How Exactly Do You Market on Social Media?

First and foremost, try not to think of a social media platform as a place to ‘sell.’ Rather, it is more of a place to build relationships with customers and potential customers.

You can create a variety of forms of content like text, images, infographics and videos.  And when you post on social media, your followers can view, like, share or comment on your content. But don’t forget to also include links to your website or blog, but again, try not to actively ‘sell.’

Algorithms are different for each platform. But to put it into simple language, the more engagement a post has, the further up in peoples’ feeds it is. And therefore the more people will see it.

So, it goes without saying that your content needs to be exceptionally good to encourage engagement.

Here’s How We Can Help

We have a dedicated team of Digital Marketers who specialise in Social Media Marketing. Therefore, our professional team can manage all aspects of your social media marketing campaign including:

– Creating engaging content

– Establishing the social media channels that will achieve maximum effectiveness

– Analysing your audience’s most active times

– Scheduling posts at the times they’re likely to get the most engagement

– Creating social media ads to reach your target audience

– Collecting and analysing data from organic reach and ad reach

There’s a lot involved in social media marketing. However, at Collate Systems, a professional Digital Marketing agency for Malvern, Worcestershire, Birmingham and London, we can take the load off your shoulders. Meaning that you can carry on with the running of your business. Because here, we know what it takes to speak with audiences of all types. And will drive your campaign forward to deliver results.

Contact us today to discuss your social media marketing plans.

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