The Benefits of Hiring an SEO Expert: SEO (Search Engine Optimisation) enhances the success of businesses all over the world. SEO practices, if done right, increase your website’s visibility and search engine rankings. Good rankings are crucial for organic traffic and natural business growth over time.
We look at the benefits of hiring an SEO expert to get the job done. Here are the ten incredibly beneficial things that make hiring an SEO expert more than worth it.
1) Hiring an SEO Expert for Higher Search Engine Rankings
The benefits of hiring an SEO expert is to thoroughly optimise your website for search engines on your behalf. Good SEO practices will make your website rank higher. This will inevitably lead to more traffic, leads, conversions, and ultimately, sales.
People rarely scroll past the first couple of pages of search engines, so your end goal is to get your site on that number one page. Know the joke? ‘Where do you hide a dead body? Page two of Google.’ ‘Cos no one’s looking there…
It’s not a quick process though, and the number one spot is highly sought after. You probably won’t accomplish this all by yourself, unless of course you are skilled in the art of SEO.
There are so many factors in Google’s algorithm to determine places for each and every website indexed on Google. To get to page one you need to really know your SEO stuff. This is where an SEO expert can help your business thrive.
2) More Website Clicks
The more people see your site in search engines, the higher your click-through-rate will be.
And what does more clicks mean? More exposure! The more people see and click on your site link, the more chance you have of making those all-important sales that will keep your business afloat.
More clicks also naturally lead to higher search engine rankings, so it’s a two-way process that’s worth getting involved in.
3) You Can Focus on Your Business
When you hire professional SEO services, you get to spend more time focusing on what you do best; running your business!
SEO is a lengthy process that never ends. If you don’t have the time to continually learn the latest SEO techniques and implement them, you are losing that critical edge over your competitors, and therefore, sales.
4) More Authority in Your Niche
People trust websites that are higher up in the search engines. Why? Because search engines like Google vet their websites and links thoroughly for relevance so they can optimise user experience.
If you have more trust, you have more authority in your niche. In the eyes of your audience you will be someone who knows what they’re talking about. Again, it’s all down to relevance.
Good SEO practices will make sure your site is completely up to scratch and optimised for search engines. This includes checking things like the quality of your content, the ease of navigating around your site, your backlinks and internal links, and of course, your keywords. These are just some of the factors that go into SEO practices.
5) More Brand Awareness
If your site is optimised for search engines, more people will see your business name and brand, whether they click through to your site or not. This will increase brand awareness, making purchases more likely.
Brand awareness is like a fireball rolling down a hill, picking up debris as it goes. The further down it goes, the faster it gets and the more debris it picks up along the way. The same applies to your brand. Once you begin to raise awareness of your brand, at some point it will gain significantly more traction and more and more people will get to know you at a faster rate.
6) SEO Expert Will Bring You Targeted Traffic
SEO brings you organic, targeted traffic. This means that the traffic you do get will be relevant to your site.
Google determines site relevance by gathering information about it. To do this, its bots crawl pages and indexes them. The bots gather information about your site, such as your keywords, so that when someone searches for that particular keyword, Google can present the most relevant and authoritative sites to the user.
Lots of traffic that is not targeted won’t be much use for sales. You need targeted traffic to reach people who actually have an interest in your products or services so you can lead them through the sales funnel.
If you are selling lawnmowers for example, it would be exceptionally difficult, if not impossible, to market to people who don’t have a garden. And if you do market to these people, you are wasting your valuable time and money marketing to people who have no use for your product.
An SEO expert will make sure that you are ranking for relevant keywords to your website. This way, you only get relevant traffic from people searching for that keyword or term.
7) Accountability of an SEO Expert
When you hire professionals to do the job of optimising your website for search engines, they are accountable for the results. Their business largely depends on the success of yours, because good SEO practices do drive success.
Having someone who knows what they’re doing takes the load off your shoulders. It makes things much easier and straightforward for your business. When you hire a real SEO expert, that expert will gladly accept accountability for your website’s success in search engine rankings, because they’ll be confident that they can deliver that success.
8) Qualified SEO Experts Will Get You Results
SEO is a complicated process with lots of things to consider. To get good results, you need to be knowledgeable in that area.
SEO techniques done wrong can even harm your search engine rankings, so you need to make sure you’re hiring someone who uses white hat methods and not black hat methods. Black hat methods are used by some “marketers” looking to cheat the algorithms of search engines to get quicker results. But these can have the opposite effect and damage your rankings down the line because search engines will penalise you for using them.
Those who are qualified to implement SEO techniques for your website, will know what to do and how to do it right. They will know how to optimise your site in a way that is going to facilitate steady, long-term growth for your business. It’s their job to keep up with the latest algorithm changes and the most effective practices for generating results.
9) Getting Involved with Influencers
The higher up in the ranks you get, the more chance you have of getting involved with top influencers in your niche. You can use SEO tactics to build on your reputation as a business.
Top influencers will rarely work with people who are not reputable. They wouldn’t want to associate with someone who they don’t know much about in case it damages their own online reputation. If you are higher up in the search engines, you are more trustworthy, reputable, and have a greater online presence.
But why would you want to work with influencers?
Well, influencers can have a big, positive impact on your business. They will have a massive following and usually a lot of very loyal fans. This means that they could potentially introduce your business to their huge fan base. You will gain popularity by association.
10) You’ll Get A Higher ROI
As with all business spending decisions you need to consider costs involved of hiring a professional SEO expert vs the monetary gain of a high website ranking.
When you spend money on quality SEO services, you are making an investment in your business. You are saying “I believe that my business will succeed if I have significantly more traffic”. If you think this, the investment will always be worth it because high rankings can almost guarantee lots of traffic.
An expert will also optimise your site for SEO by making sure its user-friendly and that the loading speeds of your pages are optimised.
When all this is done, it’s over to you to turn that traffic into conversions and sales!
Turn to Collate Systems For Real SEO Expert Results
At Collate Systems, we are professional digital marketers with SEO expertise in Malvern, Worcestershire, Birmingham and London. Our focus is on driving real, consistent and measurable results for businesses of all sizes. Some say you can’t compete with the big guys in search engines. We disagree. Your search engine ranking is dependent on your SEO techniques, and we know them all!
Get in touch today to discuss how Collate Systems, experts in SEO can improve your search engine rank.