Search Engine Optimisation or SEO and what you should know – As important as it is for online businesses to implement the correct SEO strategies, it’s equally important to keep up with the ever-changing SEO trends too!
So, how’s the Search Engine Optimisation world changing in 2019? Every year, we see businesses tapping into different SEO strategies and finding unique shortcuts to SEO success. And which tactics are trending and which have already become outdated? This post will cover the biggest SEO trends in 2019 to help you keep up with the overly growing competition.
1. Mobile First Indexing
So what you should know about SEO in 2019? With an estimated 62.9% of people already owning a mobile phone, the numbers are expected to cross the five billion mark by the end of 2019.
Considering this, it’s easy to understand why Google tries to look at the mobile version of your website for ranking and indexing purposes. If you still rely on a desktop version to get your page ranked, you are disallowing mobile users to read and navigate your website.
So, make sure that you’ve updated your website for mobile browsing ( see article at the end of this one for further details.) This will allow Google to use a responsive website design to use an identical code across all devices.
In the language of coding, micro formats are small HTML patterns signalling information about a website. It makes total sense that the more details a search engine has about your website, the easier it will find to rank it.
Hence, it’s important that you give an honest description of your business. This will make your content more compelling for the audience, resulting in better ROI, more clicks, and better Search Engine optimisation/SEO signals to search engines.
Microformats basically add labels to your content, telling search engines what your website is about. You can even add your customers’ ratings and business hours to your Google’s SERP display apart from the conventional details, such as the URL, title, and description.
If you’re a start-up, you should consider focusing on local SEO to build a pool of local customers. As per the 2019 SEO trends, geo-targeting is getting more precise. This means that business will now target specific cross streets and not an entire suburb or city.
You may be surprised to hear that ‘Near me’ searches have exploded in the past few years with a whopping 130% growth rate! These are our SEO speciality!
4. Search Engine Optimisation Voice Search
Accessibility to the voice search option has made it popular today. More and more people are using voice-enabled devices to complete their searches without using a screen.
However, it is critical that you know how to find and use keywords commonly used by people. Therefore, make sure that your marketers are capable of digging into research grounds.
5. Thought-provoking Content
When it comes to SEO, the content has always been king. Producing high-quality, engaging, and timeless content is the key to let people know what your business is truly about.
In 2019, if your website lacks in good content, there’s no place for you in the overly competitive sphere. If your SEO ambitions are high this year, you need to step up your content marketing game!
Pro tip: Use internal links to help Google learn about your old and new content as well as to make it easy for your audience to funnel through your content.
Are you looking to improve your SEO rankings in 2019?
With these amazing SEO tips in mind, get ready to work hard to reach the mountaintop of success. Include relevant back links and strong keywords in your content and offer unbeatable solutions that are near to your audience.
Call us at Collate Systems, a professional SEO company in Malvern, London, Birmingham and Worcester, for an expert comprehensive list of the fantastic strides your business can make in SEO and local searches.
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