How Does Google Rank Your Website? Firstly, Google is the most powerful search engine out there. Secondly, geared towards problem-solving and quick searchability, it uses an ‘algorithm’ to provide users with the best content.

But how does the algorithm work? And how does Google determine which sites to rank higher than the others? Meanwhile, various studies have been done to figure out how Google works it’s magic! And here are our speculations!

Domain Factors

How does Google rank your website? Firstly, these refer to the characteristics of your website. Now, this could refer to your URL’s name, age, and searchability. In fact, a domain with thematic relevance and recognisability tends to do better when it comes to searches. Because Google ranking criteria considers various factors:

For example, a domain may rank higher in the UK but would still rank below .com and .org

Some examples include:

  • Domain Age
  • Keywords Arrangement In Domain
  • Domain History
  • Domain Registration

Page-Level Factors

The Google ranking criteria also depends on these factors. For instance, quality and characteristics of content, the page speed and responsiveness are to name a few. In fact, Google considers the web page holistically to determine page level factors.

Wondering what determines this criterion? Here’s an idea:

  • Content length
  • Keyword density
  • Headings
  • Page loading speed
  • Keyword order, appearance, and prominence
  • Multimedia
  • Outbound links
  • Readability
  • Layout
  • Bullets/Numbers
  • Back links

Site Level Factors

Another Google ranking criteria, site level factors determine the superiority of the technical part of your web page. So, how well the website works, how well is it secured, and how users have interacted with it.

For instance, here are some site-level factors you must have heard of:

  • Contact Page
  • Sitemap
  • Number of Pages
  • Domain Trust
  • SSL Certificate
  • Server Location
  • Site Usability
  • Terms of Service and Privacy
  • User Reviews

Back link Factors For Google Ranking

These back links are there to direct traffic to a page. And with these incoming links are references to other pages. And pages with more and better back links usually rank better. Consequently, they also help enhance the efficiency of keywords and help to provide more information to the users.

Common Back link factors look like some of the following:

  • Linking Domains: Authority, Age, Authorities
  • Contextual Links
  • Back linking Anchor Text
  • Guest posts
  • Diversity of Links
  • Number of Outbound Links
  • Links to Wikipedia, Yahoo!, etc.

User Interaction Factors With Google

And finally, how does a user interact with a search engine? Likewise,what are they expecting? Further, ‘User Interaction’ refers to the users’ searching habits and motivations. For example, when they Google ‘apple’ are they looking for the fruit or the brand?

For example:

  • User Intent
  • Bounce rate
  • Direct Traffic
  • Comments (User Engagement)
  • Time Spent on Site

Other Factors

And since Google includes over 200 categories of ranking websites, some factors (in relation to location, images, shoppability) and even how the website is reviewed on social media also matter.

We hope you enjoyed this blog. We are Collate Systems, offering SEO in Malvern to our clients throughout Worcestershire, Birmingham and London. If you’d like some support from an SEO expert, get in touch with us today.


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