What is Content Optimisation? 5 Things To Know. Content optimisation has become a very important phrase in the world of Digital Marketing. But what does it mean for your business?

Content Optimisation refers to using components and techniques that are geared towards improving search results and ranking. In other words, it means to “optimise” content – making sure it looks exactly like it should, serve its purpose, and be successful at it.

What is Content Optimisation? 5 Things To Know:

1.     Content Optimisation – Frequency

What is Content Optimisation? Firstly, Establishing a schedule of posting content is extremely important. Posting too frequently may irritate your audience, whereas posting too less may put you at risk of losing them.

In content optimisation, it’s essential that you understand when it benefits your users to engage with your content and how often you need to post to keep them interested. However, if churning out new content is tough, research has shown that republishing old blogs with new content and media can increase traffic by 111.37%.

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2.     Relevance

Your content should be relevant, attractive, and engaging for your audience. This means that word choice, titles, body text, and even the overall theme and tone of the content matter. However, this isn’t an easy feat.

You must be aware of the demographics of your audience in order to create content that caters to their concerns, desires, and current hype. For example, great content for a sound system would resonate with adolescents more than the elderly.

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3.     Content Optimisation – Keyword Usage

One of the most important components of content optimisation is keyword usage. Keywords help to increase your rankings and draw traffic to your page.

The keywords need to be correctly and organically included in order to show up on SERPs; using long-tailed or short-tailed keywords, placing them in the headings/titles, being wary of the keyword density, etc., are also important. Before beginning, thorough research on keywords must be done to gauge competitive edge.

4.     Content Optimisation – Quality

Have you ever seen a badly written piece on the first page of the Search results? Therefore would you ever engage with a badly written blog? In fact, would you trust the information in a meagre looking article? If you’ve answered “no,” you may want to read on.

High-quality content is one of the foundations of content optimisation. And using proper grammar, formatting, content length, clarity, and focus are important in determining how well your content will do. Good quality content can increase traffic by 2000%!

5.     Interest

Content optimisation is about creating interest at the user’s end. For instance, does the article increase interest in a product?And has it helped boost sales?

Content is successful if it has been able to serve its purpose-  Engagement. Whether users click on the shoppable link, share it further, interact via comments, or even remain on the page long enough, content must generate a positive reaction.

I hope you enjoyed reading this blog. We are Collate Systems, the best SEO company in Malvern, who provide our services to clients in Worcestershire, Birmingham and London. If you’d like more information, get in touch with us today.

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